Australian Wine Industry Report

- - global and International melody Contexts Australian Wine Industry Report word court 2690 TABLE OF CONTENTS Chapters 1. Introduction 1. 1 fel unhopefulship background signal and brand concept 1. 2 Importance of Diversity and ethnical opposite in the midst of European & Australia 1. 3 Develop a model and factors of piddle behavior between European & Australia 2. porters guinea pig baseb severally(prenominal) diamond model 2. 1 Factor Conditions 2. Home Demand Conditions 2. 3 cogitate to and Supporting Industries 2. 4 Firm Strategy, Structure, and Rivalry 3. Strategic evaluation between European & Australia 3. 1. Measurable 3. 2. Accessible 3. 3. Substantial 3. 4. unjust 4. SWOT psycho abbreviation between European & Australia 4. 1. Product & packaging 4. 2. Price level 4. 3. roam (distri thation) 4. 4. Communication 4. 5. Opportunities and threats 4. 6 Economic conditions 4. 7 Political condition 4. 8 Socio- heathen conditions. 4. 9 Summary of survey Findings . Co nclusion and financial recommendation 6. fiber 1. Introduction After the discussion that related to managing globalization, novelty, globalization for stage line of results studies, the hobby offer be the consolidation of my view that could be addressed. globalisation presents the forgive flow of technology and tender resources across the conception and national boundaries and spends of learning technology, media as puff up as changing the world economic, drilling conventions, free-enterprise(a) traffic milieu.An change magnitude newcomers to the Australia hands, globalization performs national culture strategical to a greater extent than complete, and motive to be managed that came from populations that corroborate been to a lower place-served in the past beca make consumption of of racial, ethnic, gender, or ethnic differences. Social trends in Australia indicate that todays minority assemblys submit respect and mates treatment in mainstream institu tions. I rescue indicated that wrinkle in the world composition, which send packing adjust their telephone circuit strategies in our beau monde for the changing demographic trend in Australia, should be successful steadfastlys in the upcoming with increasing globalization.When soakeds in the world be seeking for the adjustable capability, as well as great globalization practice and training practice skills of HRM, they whitethorn go to for the concept managing assortment, culture, globalization, investment skills which is brought by Kandola and Fullerton (1998). In practicing managing diverseness, spending aspects of HRM organizations strategic and investment atomic number 18 not utilise the traditional ones anyto a greater extent.They should be cooperating with early(a)s such as sex, balancing of the global trends in human being resource anxiety, challenges arising from globalization, human resources direction practice in the 2 inaugural century, to farm organ isational to a greater extent effectiveness in wine industrialized. In our organization, it moldiness manage and train this increasingly diverse workforce. HRM includes organization behavior activities be successful across cultures volition depend on the managers abilities to understand the entertain on practice human resource centering such as indigence, bank line satisfaction, the important of work.It besides depends on working effectively with other peck. They too learn by understanding and appreciating differences in appreciates in polar national borders. Individuals and globalization tend to develop cross-cultural communication skills and stronger leadership abilities in diverse situations. Thus, it is also promoted to strain the organization goals. In global, l agree with Kandola (1995) summarize that similar demographic changes in Australia.Globalization requires charge to more than conducting business across national borders but also entails expending competit ion for almost every type of organization presenting management with the diverse cultural settings (Edwards, 2006) The change is related to the workforce such as sex, ethnic minorities, and age thinking global, decentralization, planned, unlikeiation, change, delegation, competition. thitherfore, demographic and globalization trends have created to fill out the labor power and increased supranational of trades.He points out that, all around the worlds organizations pull up stakes have to deal with managing assortment globalization not just in their countries. Americas workforce has highschoolly concern oer how cooperation batch better manage their human resources such as motivating, training in increasing variety environment. Therefore, this publisher is cultivate toward what is the distinct between disturb opportunities and managing Diversity, what is globalizations gist for industries, HRM in internationals assesss and organization behavior.Besides, it reflects th at how it open fire have-to doe with to change between European and australia. This constitution not but consume toward how an organization move puff its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 1. 1 Company background and brand concept Chateau Lafite, On 8 August 1868, which was under public sale as part of the Ignace-Joseph Vanlerberghe succession Chateau Lafite Rothschild for the preceding period. expert 3 months by and by the purchase, Baron James passed away, and Lafite became the joint property of his terce sons Alphonse, Gustave and Edmond. The estate then included 74 hect bes of vinerys Nowadays, the company believes that Australia is the important grocery print and urgencys to expend their trade place sh atomic number 18. 1. 2 Importance of Diversity and cultural different between Eu ropean and Australia While Chateau Lafite adds transformation and facing cultural different in their market place when it want to expand to Australia, they go forth implant the skills and potential drop of their crops and employees.Managing conversion and cultural different is said to contribute to organizational success (Gardenswartz & Rowe, 1998). It is also contended that it enables the best talent to be retained clients (Ross & Schneider, 1992) and enables more creativity to giving our fresh clients (McNerney, 1994). In addition it is suggested that a managing diversity and cultural different approach ensures business survival finished resiliency and flexibility (Gardenswartz & Rowe, 1998), reducing costs and increasing profit (Kandola, 1995) and improving client service of process and gross sales to fresh clients (Kandola, 1995).Some benefits models that ar associated with a managing diversity and different cultural approach, such as increased morale of our clients , having a competitive edge are difficult to prove (Kandola & Fullerton, 1994). Moreover, the emphasis lay on the role of line managers, and the practicability of such responsibility has been questioned (McDougall, 1998). In addition, the potential disparity between espo drilld organizational rhetoric on managing diversity and different cultural and the reality of organizational practices in key merchandising partitions areas (McKay & Maxwell, 1998) has been highlighted.Anderson and Metcalf (2003) examined the evidence and analyzed a range of academic studies on the business benefits of diversity and different cultural and their conclusions indicate that narrow studies on the business benefits definition, organizational goal and operational contexts make it difficult to draw authorized conclusion from these studies. The point to the complexity of the evidence of business enefits, contending that there are many a(prenominal) types of diversity- social category age, race, and gen der, and argue that more satisfaction crossings are necessitateed to find out causal links between the management of diversity and the outcomes for the profit of the Chateau Lafite. The external business environment is changing and organizations contract to maximise the contribution of market target clients of Chateau Lafite in the intersection point lines to retain competitive advantage. Customer focus In general, node focus is or so age-neutral polices at Aberdeen City Council, it encouraged application from all age sort outs, dive positive degree feeling to clients.Chateau Lafite extend the customers base beca give it submitd employment opportunities for more that 100 disenable people for training and improving store access. Business put to work onward motions It is business process improvements. Chateau Lafite changed their approach to retain old clients, they butt end produce flexible increase such as party box, they can have fight clients awareness and increa sed outgrowth growth-lines opportunity, resulting in an increase in the over 40s who choose to remain. Innovation and learning It is macrocosm and learning. It is mutation and learning.BP implemented a Mutual Mentoring Programme which paired senior executive with junior executives who are different to them. Murray(2004) explained the pairings are designed to foster understanding between people of different gender and backgrounds so, she goes on to state that BP reports that it has proved motivating for twain junior and senior staff but the sharing is improved communications and decision asking. Those give the many difficulties develop of business case for diversity, it could be the clanked scorecard framework whitethorn be the way to move the manage forward. 1. Develop a model and factors of acquire behavior between European and Australia One form of factors is the division between market and business market. Chateau Lafite can be grouped in many ways based on geographic fa ctors which are countries, regions, cities Behavioral factors which are purchase occasions, benefits market share. Chateau Lafite exploitation Market componentation may therefore be defined as the process of dividing of a market into distinct and increasingly homogeneous subgroups of customers in the several zones, where any subgroup can be selected as a target market to be met with a distinct selling aggregate.Chateau Lafite can use Market cleavage based on the recognition that every market has potential subverters in china with different postulate and different perverting behavior. It may be grouped into divide and a different merchandising approach impart be taken by an organization for all(prenominal) market segment In business market, no one go away satisfy all customers of theirs want and needs and taste. Each segment of the market offers a somewhat different opportunity. So, the marketers is need to attend to the needs of different clients of different market se gment is in a better slip to spot and compare the merchandise opportunities.Chateau Lafites market consists of widely different groups of consumers, but severally group consists of people or organizations with common needs. 2. partitioning bargain forer The total cost has several ways to segment a market. Firm Chateau Lafite has to think different segmentation variables, alone or combine. The major(ip) segment ways are geographic the locations, demographic, psychographic, and behavioral variables. Firstly, the locations geographic segmentation means that the market was divided into different geographical units for example, nations, states, cities, neighborhood, and regions.Chateau Lafite may make decision to operate in one or more geographical areas. They also need to operate in all areas and pay attention to culture, needs, wants, commands of the different geographical. In world region, Chateau Lafite has incessantly made excellent wine making and savoir-vivre an integral part of their legacy. Several generations of exceptional individuals have, over the centuries, worked toward a high principle dis concealment soils with strong potential, and then producing the finest merchandise possible.Secondly, psychographic segmentation which divides buyers into different based, such as social class, life style, or in the flesh(predicate)ity characteristics. Marketer need to a great deal segment their markets by customer lifestyles. Secondly, psychographic segmentation which divides buyers into different based, such as social class, lifestyle, or personality characteristics. Marketer need to practically segment their markets by customer lifestyles. Social class. Company analysis of customers into socio-economic grouping. These grouping bulge out to provide reliable indicators of different consumer attitudes and needs for wide range of production. bearing styles. Differences in personality, activities, interest, and opinions may be condensed. Company impa rt be dividing the lifestyle dimensions into four parts. Lifestyle dimensions activitiesinterestopinionsdemographics workfamilythemselvesage entertainmentrecreationeconomicFamily size Social eventscommunitybusinessoccupation in the flesh(predicate)ity, this includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, set, quality, sales promotion. Skin Food always has often promotion on showroom.Chateau Lafites innovative value-added services and marketing strategies have become the favorites of the young and young at heart. Besides, behavioral segmentation meant that it divides buyers into group based on their knowledge, attitudes, uses, or responses. This includes the usage rate of the product by the buyers, whether purchase the service will be on impulse, customer loyalty, the sensitivity of the consumer to marketing mix factors, price, quality, sales promotion . Occasion. Customers can be group when they want to purchased the product, they can get the product near themselves.So, Chateau Lafites firm needs to have regular occasion. Benefit. Benefit segmentation need to ferret out the major benefits people look for in the product class, those people look for each benefit, and the major brand that deliver each benefit. So, Chateau Lafites product is selling the economic price fee of the makeup. Their product has erect enough quality. In good service after the buyer buy it. They have personal customer service department. Is the customer has problems, there is a website and have customer service to help the consumers. Loyalty.A market also cab be segment by consumers loyalty. By studying loyal buyer, we need to know the buyers interest, needs, behavior. So, Chateau Lafites product promotes the size are light-weight and to help to gain tourists Advertising strategy for Chateau Lafite Advertising and direct marketing are the twain elements of a firms promotional mix with which consumers are most familiar. Advertising consists of messages paid for by an identified give away and extendted through a mass-communication medium such as telly, radio, or parolepapers.Direct marketing is defined by the Direct Marketing connector as distributing promotional materials directly to a consumer or business liquidator for the purpose of generating (1) a response in the form of an order, (2) a necessitate for further information, or (3) a visit to a store or other place of business for purchase of a specific product or service. all told forms of advertising and direct marketing have triad objectives to create product awareness, to create and maintain the image of a product, and to bring forth consumer demand.Advertising and direct marketing are also the promotional approaches that best reach mass audiences quickly at a relatively low per-person cost. But, to be effective, your messages must be persuasive, stand out from the competitions, and activate your target audiencea lofty goal get winding that the average china resident is exposed to roughly 250 ads every day. gross sales promotion for Chateau Lafite It includes a wide range of events and activities designed to stimulate immediate interest in and encourage the purchase of your product or service, is the fourth element of the promotional mix.The impact of sales promotion activities is often short term thus, sales promotions are not as effective as advertising or personal selling in make long-term brand preference. Sales promotion consists of two basic categories consumer promotion and trade promotion. We will use trade promotion human beings relation strategy for Chateau Lafite Public relations encompasses all the non-sales communications that businesses have with their many stakeholderscommunities, investors, industry analysts, government agencies and officials, and the news program media.Chateau Lafite rely on public relations to build a halcyon corporate image and foster positive relations with these groups. Two banner public relations tools are the news release and the news conference. A news release is a short memo sent to the media covering topics that are of potential news interest a video news release is a brief video clip sent to television stations. Companies use news releases to get favorable news coverage about themselves and their products. When a business has significant news to announce, it will often make out a news conference.Both tools are used when the companys news is of widespread interest, when products need to be demonstrated, or when company officials want to be available to answer questions from the media. Personal selling strategy for Chateau Lafite Personal selling is the interpersonal aspect of the promotional mix. It involves person-to-person presentationface-to-face, by phone, or by interactive media such as Web TVs video conferencing or customized websitesfor the purpose of making sal es and building customer relationships. some salespeople follow a carefully planned seven-step process from start to finish 1. Prospecting. Finding and qualifying potential buyers of the product or service. 2. Preparing. Considering various options for approaching the prospect and preparing for the sales call. 3. Approaching. Contacting the prospect, getting his or her attention, and building interest in the product or service. 4. Presenting. Communicating a message that persuades a prospect to buy. 5. Handling objections. Countering the buyers objections to acquire a product or service with convincing claims. . Closing. Asking the prospect to buy the product. 7. Following up. Checking customer satisfaction following the sale and building goodwill. All the DBR teams Humbleness in learning it takes clock to make the soil excellent. exquisite wines are the fruit of years of toil High quality standards the meticulous respect of quality by using best practices, and the constant lu st to improve these practices. Direct marketing strategy for Chateau Lafite The most popular direct marketing vehicles are direct mail, targeted e-mail, telemarketing, and the Internet. Direct mail.This form of direct marketing includes catalogs, brochures, videotapes, disks, and other promotional materials delivered through the china Postal Service and close carriers. Target e-mail. Increasingly, companies are sending e-mails to highly targeted lists of prospects. This technique works much the same way as offline direct marketing campaigns. Telemarketing. Telemarketing is a low-cost way to efficiently reach many people. But because it can be intrusive, several states have enacted legislation to restrict telemarketing activities. 2. Porters National Diamond model 2. 1 Factor ConditionsThese factors can be grouped into labor power, cost of labor, commitment, qualification level, knowledge resources, crownwork resources, and infra construction. They also include factors like quality of query on universities, deregulation of labor markets, or liquidity of national stock markets. These national factors often provide main advantages, which are subsequently built upon. Each countrified has its own especial(a) set of factor conditions hence, in European will develop those industries for which the particular set of factor conditions is optimal. Porter points out that these factors are not necessarily genius-made or inherited.They may develop and change. Political initiatives, technical happen or socio-cultural changes, for instance, Technology replacement, technology change rapidly in recent years, Chateau Lafite must need to be constantly in blot with latest technology to help them provide best service possible. bracing challenge, European company can enter into market by foster with licensed company. Recently, it had developed a new brand, it is an important threat created in the market. 2. 2 Home Demand Conditions The factors are the state of home demand for products and services produced in European.Home demand conditions influence the shaping of particular factor conditions. They have impact on the pace and direction of innovation and product tuition. According to Porter, home demand is realized by triplet major characteristics their mixture (the mix of customers needs and wants), their scope and growth rate, and the mechanisms that transmit domestic preferences to foreign markets. Porter states that a European can achieve national advantages in an industry or market segment, if home demand provides clearer and earlier signals of demand trends to domestic suppliers than to foreign competitors.Foreign customer, the amount of business visitor and tourist are continues increase in European. They need service to take local or international call, if they use service for each contract, it is too expensive. Therefore, Chateau Lafite can provide them a local service package. 2. 3 Related and Supporting Industries These factors competi tive is supplying industries and supporting industries. One internationally successful industry may lead to advantages in other related or supporting industries. Competitive supplying industries will reinforce innovation and internationalization in industries at later stages in the value system.Service, Chateau Lafite trace customers introduction flexible service plan and various service to represent customers needs Customers also can create their own wine. A normal example is the shoe and leather industry in Italy. Italy is not only successful with shoes and leather, but with related products and services such as leather working machinery, design, etc. 2. 4 Firm Strategy, Structure, and Rivalry The conditions in European that determine how Chateau Lafite are established, are organized and are managed, and that determine the characteristics of domestic competition Here, cultural aspects play an important role.In different nations, factors like management structures, working moral e, or interactions between companies are wrought differently. This will provide advantages and disadvantages for particular industries. Chateau Lafite strategy, the marketing strategy restrict to expand customer group above 35 year old, because it will create duplicate target under group, because Chateau Lafite has another brand focus on marketing segment above 33 years regarding business person. unvarying service, Chateau Lafite provide service similar to other competitors in the market in Australia.Therefore, it is difficult to get out more customers change their service. It fails to delivery addition value and satisfaction to the customers. 3. Strategic evaluation between European & Australia Although it is true that marketing effectiveness is a vital component of organizational Chateau Lafite effectiveness, it is not behind to measure, especially as marketing assets are hard to measure and value and accountants are suspicious of them. There are various ways to segment of this total, but not all segmentation has great effective. There are five approaches to quantifying marketing effectiveness and its impact on corporate performance. . 1 Measurable It is based on the size, purchasing power, and profiles of the segments. Those can be measured. many a(prenominal) segmentation variables are very difficult to measure. In demographics segmentation, the size variable, Chateau Lafite firm always force on the world-class September at lEvangile, 5th at Duhart, 8th at Lafite, sweet whites from the 17th and after a superb month of September, harvesting ended on 1st October. The 2003 harvest will go down in history The wines from this unrepresentative vintage stand out with their richness, depth and smoothness with very round tannins.So this segmentation can helpful to know the great purchasing power here. In behavior segmentation, also show that educatee have the great purchasing power. 3. 2 Accessible Market segments can be effectively reached and served. In th e segmentation find that, women who have children users are tourists and local people. Therefore, the firm will plan more showrooms in the four areas. The market segments can be effectively reached and served. The turn of the century went over smoothly, disposed the fine vintages that are currently aging in DBR cellars.Among them, 1990, 1995, 1996, and 2000 and some of the others will bestride into renowned vintages In the segmentation find that heavy users of the kind are younger, student, business women/ men. Therefore, the firm will plan more student promotion, customers service, and e-mail on the phone to clients for new products, perceive the artiste to using their product. 3. 3 Substantial Market segments are big or profit enough to serve. A segment should be big or profit enough to serve. A segment should be the largest homogenous group worth pursuing with a marketing program.It would not pay, for the product functions can see the other people, especially the women travel to the other places. 3. 4 Actionable Effective program can be designed for attracting and serving the segment. For example, Chateau Lafite makes use of the effective program can be designed for attracting and serving the segment. For example, Chateau Lafite can make use of artiste at china to attract younger users and business women to use The firm also makes many plan. So this can attract the segment as DBR (Lafite) has finalized to develop a quality vineyard in China with the CITIC group.Out of the many regions visited, the peninsula of Penglai, province of Shandong, proved to be the most promising area for producing a great wine, in monetary value of its climatic and geological conditions. This region also possesses an ancient tradition in viticulture. The top quality soils enable planting of just over 25 hectares of vines on the slopes 4. 4P and SWOT analysis between European & Australia 4P stands for promotion, place (distribution), product & packaging, price. 4P and others environment analysis is a management tool which you can use in a wide variety of situations. 4. 1 PromotionWe need to attend the success or failure of advertising campaigns. Is the organization using advertising to good effect? Did the product have successfully communicated to the potential customers? At market share and market size, is the organization in a strong or weak position? Has the company achieved a superscript customer service? Product, we need to consider the sales by market, area, product group. Profit margin and overall profit contribution, are profits for each product good or bad? Does the company place fitting emphasis on the quality of its work, both in terns of the goods it sells progress?At age and future life of product, did the company have a good sense of equilibrium between old and new product, and rising, mature? Raw material, we need to consider is there a single supplier or can supplies be obtained from numerous sources? No major new product has been de rived from Chateau Lafite for two years. It will become too dependent on acquisition additions to product range. There is also little control over R budget. There are can not be low productivity on all lines at one plant. There are new development firm could threaten ability to compete. 4. 2 PriceWe need to consider the short-term and long term funds or cash flow. Is the organization in a strong or weak position for future cash flow? Does the company have returns on investment? speedy changes have occurred in economic. We are living in the place china where continuous have increasing price change. Such as, the human genetical code has been cracked. Company also can sell the high price product. 4. 3Place (Distribution) We need to consider the service standards, what are delivery lead times, and how do they compare? We need to consider are research and development germane(predicate) to future marketing plan?Are the costs of research and development spending too much? How good for th is research and development? In European, at 2008, there are the economic inflation. The economic environment will propel the general business cycle. Interest rate, inflation, changes in the income and stock market. many another(prenominal) things if they all decline, this will also affect the business cycle. When customers income fall, they will put back purchasing anything that isnt a necessity. At company, when the economic downturn in one place, our manager try to think many ways to attract more customers to buy things.It may be good service, good service for after buying the product. It also is to turn the price down. We will buy little from the store. 4. 4Communication (business management) Organization structure, is the properly suited to the organizations needs? Are the communication links adequate? This is the set, customers, trend, taste preferences. umteen managers must adapt their practices to changing expectations of the society in which they operate. As societal va lues, customers, and taste change, managers also must change.Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policies, more flexible work hours. In each trend, it may have a potential constraint to managers decision and action. 4. 5Opportunities and threats An external environment is required to identify profit-making opportunities which can be exploited by the companys strengths and also to anticipate environmental threats against which the company must project itself. For opportunities it is necessary to decide such as what opportunities exist in the business environment?What is their inbred profit-making potential? Is it given the internal strengths or weaknesses of the organization? Is it capable of exploiting the worthwhile opportunities? The opportunity may involve product development, market development, market penetration. Opportunities and threats may relate to SWOT items. At Economic, nowadays, general inv estment level, well market behavior for product, total high customer demands, so, there are many ways to have get profit. We need to consider more international level, world production, the volume of international trade, demand, recessions, import control, exchange rate. . 6Economic conditions Inflation part, in European, at 2008, there are the economic inflation. The economic environment will affect the general business cycle. Interest rate, inflation, changes in the income and stock market. Many things if they all decline, this will also affect the business cycle. When customers income fall, they will dodge purchasing anything that isnt a necessity. At company, when the economic downturn, our manager will try to think many ways to attract more customers to buy things. It may be good service, good service for after buying the product.It also is to turn the price down. We will buy little from the give-and-take store and piano company. 4. 7Political condition many local governments will affect what organizations can and cannot do. Some federal legislation has affect implications. Such as, Americans company designed to make put-on more loving to people with disabilities. Firm spend a great deal of time and money to meet government regulations. However, the effect of these regulations is not just money. lawmaking may also affect a company prospects. We need to consider the ban on certain product.At Company, we also affect by the regulation of the government. For example, the contract, MPF. This also is affect by the regulation. We need to give 5% to each of staff to have MPF. 4. 8 Sociocultural conditions. This is the values, customers, trend, taste preferences. Many managers must adapt their practices to changing expectations of the society in which they operate. As societal values, customers, and taste change, managers also must change. Such as, workers began seek more balance in their lives, organization have had to adjust by offering family leave policie s, more flexible work hours.In each trend, it may have a potential constraint to managers decision and action. 4. 9 summary of finding This paper studies on the findings the meant of diversity and adds to the managing diversity in to debate to provide the information of adding managing diversity on an organizations benefits. This paper analysis indicates that in theory, managing diversity represents a positive progression of equality, in practice globalizations is consequence for industries, HRM in internationals values and organization behavior.Besides, it reflects that how it can link to change between European and Australia. This paper not only direct toward how an organization can expand its international business opportunity and globalization, but also get the analysis how an company create new environment to richer solute their problem which with the advent of globalization between European and Australia. 5. Conclusion and financial recommendation Based on the findings of thi s study, the detective concludes the following The respondents who took part in this study are already mature in age, responsible and reliable.They are also aware of whats misfortune in the Chateau Lafite particularly to the strategies management (4 P and Porters National Diamond model) for their personnel and are deeply concerned about the improvement motivation and international marketing improvements practices. Majority of the respondents believes that although compensation technique has something to do in their motivation it is still very important to consider the temper of work variable. Most of the respondents accepted the fact that the levels of their performance in the job are highly related to compensation.This shows that respondents knew the importance of proper compensation to the progress of their organisation. For them long-term return should be the first thing to consider kinda of short-term compensation. With respect to the overall perception of the respondents re garding job satisfaction and motivation impact on job performance, most of them responded agree. These results verified that sales professionals are working not only for sustenance but also for the general welfare of the company. The study revealed that their positive perception on business management conforms to their job satisfaction. . Reference Book Taylor, S 2005, hoi polloi resourcing, Chartered set of forcefulness and Development, 3rd edn, Chartered Institute of Personnel and Development Golembiewski, R T 1995, Managing diversity in organizations, University of Alabama Press, Tuscaloosa. Harvey, Carol P 1995, concord diversity readings, cases, and exercises, HarperCollins College Publishers, wise York. 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