Children Interacting with Television Advertising Introduction :: essays research papers fc

Children Interacting with video recording Advertising Introduction The following research has want to understand the influence of video on children over the past xx years using a variety of social seats, from public indemnity and industry self-regulation, to how children receive and process media messages and the parental responsibility in supervise what is acceptable for children to view. As a baseline, our research used a model of children interacting with video. We expounded on this model in an effort to seek reliable info and information that affects children today. Our group divided this model into the following categories Decision to mickle television Public Policy Makers Consumer Protectionists Industry Self-Regulation Television Advertising communicate Receiving and Processing Message Cognitions Behaviors Parents After analyzing this model, we conducted our own research to study current trends and determine whether childrens behavior has changed significantly i n the past 20 years. Our a posteriori research includes studies in contemporary ad techniques, changes in childrens television viewing preferences, and the relationship to childhood development. Each category explains a divergent element of the process of how children interpret and act upon the medias influence. The Decision to View Television and Parental Influence Today, children in the United States watch an average of 3 to 5 moments of television every day, and up to an average of 24 hours of television a week. Did you know that on average, children will see 576 or to a greater extent commercials each week? Childrens programming devotes up to 12 hours to advertising a week. Research has demonstrated that the effect of television viewing on children leads to a number of possible problems. Television affects social and emotional behavior, creativity and language skills, and school achievement. There is an organization out there in support of children and parents who are conce rned with the way television is being viewed. The separate of this organization is CARU, Childrens Advertising Review Unit, and it is an industry supported self-regulatory dodge of the childrens advertising industry. CARU works with the industry to ensure that advertising order to kids is truthful, and above all fair. (Better Business Bureau) The purpose of CARU is to maintain a equipoise between controlling the message children receive from advertising, and promoting the important information to children by advertising. Another organization working towards controlling advertising towards children is the Childrens Television Act of 1990 who limited advertising on childrens programs to 10.5 minutes per hour on weekends and 12 minutes per hour on weekdays.