Laura Ashley

Laura Ashley Holdings plc: The Battle for Survival The principal activities of the Laura Ashley Holding Group ar the design, manufacturing, sourcing, statistical distribution and sale of clothing, accessories and home furnishings. The Group acts through tow divisions: Retail, which reflects gross sales through Laura Ashley managed stores, Mail exhibition and Internet, and Non-retail, which includes licensing, and franchising, although the retail sector represents the bigger one. The company operates in the UK, Ireland and Continental Europe and to some ut roughly in the US market. Although the originator CEOs of Laura Ashley Holdings plc have conducted several represent cutting and restructuring strategies, Ng Kwan Cheong, who took everyplace as chief decision maker of Laura Ashley Holdings in February 1999, face up declining sales and increasing direct losses. Despite the plus in equity through the injection of 43.5 million pounds of the Malayan unify Industries Grou p (MUI - a diversified Malaysian corporation) that acquired 40 % of the Laura Ashley Holdings in 1998 and the sale of 13 % of Laura Ashley Japan to Laura Ashleys Japanese follower Jusco, which brought in 7.9 million pounds, the Laura Ashley Holdings couldnt improve the financial stability as most of this equity was absorbed by debt payment, restructuring and closure costs, and proceed operating losses.

Problems which were faced by the new CEO Ng Kwan Cheong: Although the job of delivering a single and unique message concerning the post of Laura Ashley products was firm by consolidating design, buying and mercha ndising, the principle areas of their busine! ss into their dot use of Fulham/London, there was still the problem with the garment brand. As Laura Ashley Holdings is nerve-wracking to reach new customers by modernizing its fashion/design, it may chagrin core/key customers who associate with Laura Ashley the traditional clothing. So the paper of Laura Ashley Holdings as a... If you want to get a total essay, establish it on our website: OrderCustomPaper.com

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