Case study on Progressive Insurance's Marketing Strategies

I. Background a. The progressive tense Story Progressive is a large caller-up that started the business in 1937. Progressive employs more(prenominal) than 26,000 and its revenue as of 2004 was 1.04B. Progressive distributes its go through teleph unmatchable, internet and independent agents. Progressive conducts business in 48 states and the regularize of Columbia and has organized these 49 jurisdictions into sextet geographical regions. The means and the Direct Businesses are managed at the topical anaesthetic take and have three General Managers, each prudent for devil regions. The Claims business area has six General Managers amenable for one and only(a) region each, with managers at the state level. Sales and return (which includes say-so and Direct client service, direct sales and claims sack reporting, among another(prenominal) services) is performed at six regional sites in Austin, Taxes; Cleveland, Ohio; atomic good turn 27 Springs, Colorado; Phoenix, Ariz ona; Sacramento, California; and Tampa, Florida. The company relies heavy on technology and extensive data gathering and compendium to plane section markets and price according to hazard potential. The company has remained warring by closely managing expenses and achieving operating efficiencies, and by civilization its risk measure and price segmentation skills. Superior customer service, claims adjusting and strong spot recognition are also valuable factors in the companys competitive strategy. b. Overview of Products Personal Automobile is Progressives primary indemnification product.

It provides coverage to individuals from basic obligation to fu! ll coverage. This includes bodily injury, post damage, and physical damage caused by a collision. In addition, many states require policies to provide for scratch line party individualised injury protection, frequently referred to as no-fault coverage. Progressive offers personal automobiles insurance to nonstandard, standard and preferred customers. Nonstandard insurance is intended for drivers who because of their driveway record, age or vehicle, represent a higher risk thru liability. Standard insurance is intended for drivers with one or... If you want to recover a full essay, order it on our website: OrderCustomPaper.com

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